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Federal Minister for Trade, Tourism and Investment Dan Tehan has released for consultation a proposed strategy to rebuild and reimagine Australia’s visitor economy.

The visitor economy was Australia’s fourth-largest export sector before the COVID-19 pandemic. In 2019, it was worth $166 billion and employed 660,000 people.

COVID-19 has compounded the challenges facing the visitor economy and has changed the landscape. Long-term strategic planning to rebuild and grow the sector is needed.

Tourism operators, state and territory governments and impacted sectors, are invited to have their say on the proposed THRIVE 2030 strategy to help make the sector even stronger.

Feedback on the strategy is open until 23 December 2021.